Haven is a private, ad-free social networking platform built to prioritize user well-being, privacy, and authentic connection. By removing algorithm-driven feeds, invasive data tracking, and the endless scroll, Haven fosters a more intentional and healthier digital experience.

The Launch Pad award will help advance Haven’s mission to create a safer, people-first social networking alternative.
Haven’s Story
Haven emerged from a shared frustration with mainstream social media and a desire to build something better. The founding team—Che Garcia (Fuqua MBA ’26), Sebastian Kniesz (Fuqua MBA Exchange Student, Esade Business School), and Bjarki Vidarsson (Duke Master of Engineering in Design & Technology Innovation)—met in Duke’s New Ventures: Discover course. Their research confirmed what many already sense: users are tired of algorithm-driven feeds, intrusive tracking, and the negative effects of social media on mental health.
The Problem: Social Media Isn’t Built for Users Anymore
Today’s platforms prioritize engagement and ad revenue over user well-being. Features like infinite scrolling and algorithmic content are designed to keep users hooked—often at the cost of mental health, privacy, and meaningful interaction.
“We’ve seen firsthand how traditional platforms contribute to anxiety, misinformation, and unhealthy comparisons, especially among younger users,” the team explained. “The problem isn’t just individual—it’s systemic, and users deserve an alternative.”
The Solution: A Private, Ad-Free Social Network
Haven offers a fundamentally different approach.
“We eliminate distractions, manipulation, and data harvesting that define mainstream apps,” the founders said. In doing so, Haven creates space for users to connect on their own terms.
Key features include:
- Verified access – A trusted network for close family and friends
- No ads, no tracking, no algorithms – A stress-free, private experience
- Privacy-first design – Users control who sees their content
- A healthier environment – No likes, followers, or engagement metrics
Looking Ahead
“This award is a huge step forward, but it’s just the beginning. We are committed to learning, testing, and scaling Haven while staying true to our mission—and we’re excited about the road ahead. If you believe in a better future for social media, we invite you to follow our journey and be part of the movement.”
Learn more about Haven