Knowledge Items
How Social-Cause Marketing Affects Consumer Perceptions
By Paul N. Bloom, Steve Hoeffler, Kevin Lane Keller and Carlos E. Basurto Meza How should companies determine the best way to allocate marketing dollars between conventional promotional programs and affinity marketing programs? The former simply stress the benefits of buying a specific brand, while the latter prominently and publicly identify a company’s association with […]
Framing a Theory of Social Entrepreneurship: Building on Two Schools of Practice and Thought
By J. Gregory Dees and Beth Battle Anderson Social entrepreneurship has been gaining momentum as an academic subject. In the past decade, numerous schools, particularly, but not exclusively, business schools, have launched new courses, programs, centers, or research initiatives embracing variations on this theme. Even with this flurry of activity, as a field of intellectual […]
The Aaron Diamond Foundation: AIDS Research in New York City
By Matthew T.A. Nash A history of the tribulations involved in launching the Aaron Diamond Foundation and the decision-making involved in its entry into the field of AIDS research. Was funding an AIDS research laboratory good fit for the Aaron Diamond Foundation? Should the Foundation attempt to convene a consortium of foundations or not? If […]
Approaches to Scaling Social Impact
By John Kalafatas Organizations face many options about what to scale and how to scale their impact. The spectrum of goals and strategies for creating and scaling social impact ranges from impact through direct service to impact through indirect influence. This short PowerPoint document provides a framework or “tool box” of goals and strategies to […]
The Past, Present, and Future of Social Entrepreneurship
By Katherine Fulton and J. Gregory Dees In February 2006, New Profit Inc. hosted a Gathering of Leaders at Mohonk Mountain House in New Paltz, New York. There, a group of visionary social entrepreneurs, along with leaders from business, policy, academia, and philanthropy, participated in a dialogue to create an action agenda addressing our nation’s […]
2005 Practitioner Survey on Scaling Social Impact
In November, 2005, CASE worked with Princeton Survey Research Associates International to conduct an exploratory survey of practitioners to understand their past practices, future plans, and assumptions about scaling social impact. Sent to 764 recognized social entrepreneurs and nonprofit leaders, the survey yielded a 20% response rate and 151 completed questionnaires. This survey is an […]
Entrepreneurship in Philanthropy
By J. Gregory Dees Entrepreneurship occurs in all spheres of productive human endeavor, including philanthropy. It is the major force for progress. In this article, Dees addresses what it means to be an entrepreneur in philanthropy and outline a range of entrepreneurial strategies in philanthropy. CASE, 2005 Article_Dees_EntrepreneurshipinPhilanthropy_2005
Social Entrepreneurs and Education
By J. Gregory Dees Commentary on issue of CICE devoted to the topic of social entrepreneurs and education: “The work presented [in this issue of CICE] should advance our thinking about social entrepreneurship in general, not just in the world of education. The four papers that made it into this issue are encouraging and thought […]
Mission-Driven Social Enterprise: Integrating Income and Impact
By Beth Battle Anderson Response to two papers with the conclusion: “While the practice of social enterprise is not new, our understanding of it is still extremely limited, and most arguments for or against it draw almost exclusively on a select number of confirming examples. Now is the time for a research agenda that explores […]
Double Bottom Line Project Report: Assessing Social Impact in Double Bottom Line Ventures
By Cathy Clark, William Rosenzweig, David Long and Sara Olsen The Double Bottom Line (DBL) is a relatively new concept for business leaders. We think of Double Bottom Line (DBL) businesses as entrepreneurial ventures that strive to achieve measurable social and financial outcomes. In the past few years, as the lines between grantmaking and investing […]