social sector
Made to Stick for the Social Sector: The Quest for Messages that Resonate
November 2015 Meet Rokia. A little girl in Mali, Rokia’s family is extremely poor and often goes without food. Her family has difficulty affording basic needs such as healthcare and education. Rokia isn’t real but the impact of her story is. In 2004, researchers at Carnegie Mellon University conducted a study to see what sorts […]